The Marketing & Publicity Office is your first contact to get any advertisement for your product, service or business onto Dyess AFB. See below for more information on what we can offer you and your firm when you want to promote on Dyess AFB.
Dyess Air Force Base Information
The Force Support Squadron (FSS) provides Air Force and other service personnel (including active duty and retired military, reservists, their family members and civilian employees) with a variety of programs of wholesome and constructive off-duty leisure activities that contribute to their quality of life. We offer a vast array of recreational opportunities including fitness centers, swimming pools, library, car repair facility, bowling lanes, golf course, ticket office, outdoor rental center, youth and young adult recreation centers, food and beverage facilities, child care center and much more.
FSS can provide your organization with one of the few opportunities to market your company’s name and/or products to an exclusive military population. Both direct advertising opportunities and event sponsorship are available to provide your organization a full mix to gain exposure and potential market share.
• Population is over 40,000 (includes active duty military, family members, civilian personnel, area retirees and reservists)
• Military/Civilian payroll is approximately $ 500 million, annually
• Economic impact on the local area is $ 300 million.
• FSS facilities see well over 1 million customer visits annually
• FSS operates over 25 different facilities
• FSS is a combined $25 million a year operation
• Currently, more than 40 corporate sponsors allocate over $300,000 to sponsor approximately 50 different FSS programs/events
Event Opportunities
FSS has a variety of yearly events that have the opportunity for commercial sponsorship. A list is provided to give you an idea of some of the type of programs and/or events available. Sponsorship for these events varies due to overall program costs, amount of potential exposure and other various criteria. Individual proposals are available for each and every event upon request. Below is a summary of just some of the events / programs that are offered on a yearly basis, further information is available at our office.
| Special Events (Some open to public) |
Athletics/Sports/Fitness |
Youth/Family Programs |
• Big Country Air Power Day – Air show
• Smokin’ Guns Car Show--- Air Show
• Dyess Day at Six Flags over Texas (Dallas-Ft. Worth)
• Barracks Block Party Bash—Year-round
• “In the Park” Picnics & Concerts-
(Various times throughout the year)
• Casino Nights—Year-round
• Comedy Show/Concerts—Year-round
• Dyess Appreciation Nights
• Vendor Fair |
• 3K/5K/10K Run Series—Year-round
• Intramural Sports Leagues—Year-round
• Sports Tournaments—Year-round
• Golf Tournaments---Year-round
|
• Youth Sports Leagues—Year-round
• Easter "Egg" Stravaganza
• Month of the Military Child
• National Kids Day
• Build-A-Boat Competition
|
Sponsorship Support Options
Be a part of the FSS team, the team responsible for the morale of our nation's airmen. Wholesome and high quality programs and facilities are the ideal method of placing your company's name before this professional, rapidly advancing population.
| • Direct Financial Support (Cash) |
• In-Kind Products / Services |
• Lodging Accommodations |
| • Travel Benfits |
• Support Equipment / Supplies |
• Premium Giveaways |
| • Gift Certificates |
• Event/Staff Apparrel |
|
Sponsorship / Advertising
FSS is willing to work with each potential sponsor/advertiser to design a package that will meet your organization's marketing goals and objectives. In most cases, direct financial support is desired for sponsorship/advertising opportunities; however, other means of value can be utilized to help offset FSS program/event costs.
| • Product Sampling |
• Event Title Recognition |
• Name / Logo on Signage Throughout Base |
| • Ads in various FSS Publications / Marketing Pieces |
• Recognition in base media |
• Web Presence on 7FSS website |
| • Direct Sales Leads Through Event Advertising |
• Exposure to local civilian populace through base communty special events |
Direct Advertising
FSS has a variety of display advertising opportunities available at various high traffic FSS facilities and programs. A few examples are as follows:
| • Golf Course score card & tee markers |
• Bowling Center lane signage & overhead video displays |
• Backlit display cases as various locations |
| • Restroom advertising display cases |
• Ball Field outfield fence signage |
• Facility banners |
| • Electronic media |
|
Donations vs. Sponsorship
Commercial Sponsorship
When a business or organization sponsors an event with money, goods or services they receive sponsor recognition and certain advertising privileges. Commercial Sponsorship is the only entity that can make official solicitation for events held for base personnel.
Donations / Gifts
An individual or business can only receive a verbal mention at the event. No tangible items or advertisement can be given or promised. An official representing the Air Force cannot solicit donations
In plain English.. We cannot go down to local/corporate business and request a donation representing the base or the Air Force. But... A base sanctioned Private Organization (PO) can for it's organization. A PO is by definition a self-sustaining special interest group acting outside the official scope of the function or event. |
